About Us - POJO FINSERV

Our Story

Customer-Focused Financial Services Across Tamil Nadu

POJO FINSERV is a customer-focused financial services business established with a vision to make financial solutions more accessible, transparent, and convenient for customers across Tamil Nadu.

Our journey is built on practical experience in the financial services and loan facilitation sector. Through our existing business operations under Shree Krishna Enterprises, we have gained valuable experience in understanding different customer requirements and helping individuals, families, self-employed professionals, and businesses explore suitable financial solutions.

With POJO FINSERV, we are bringing this experience together under a professional and customer-focused financial services brand. Our services include Gold Loans, Gold Buying, Gold Loan Transfer/Takeover Funding, along with assistance for Personal Loans, Business Loans, Home Loans, New & Used Car Loans, Loan Against Property, Mortgage Loans, and Education Loans.

Leadership

Our Founder

Guided by visionary leadership committed to ethical financial facilitation across Tamil Nadu.

Dhanapal Gunasekaran

Founder, POJO FINSERV

Founder's Journey & Vision

Building a Transparent Financial Services Platform

POJO FINSERV was founded by Mr. Dhanapal Gunasekaran with a vision to build a professional financial services platform focused on customer needs, transparency, and long-term relationships.

With experience in the financial services and loan facilitation business, Mr. Dhanapal has developed a practical understanding of the different financial requirements faced by customers — from immediate funding needs and gold finance to personal, business, property, vehicle, and education-related financial requirements.

His experience through Shree Krishna Enterprises has provided a strong foundation for understanding customer requirements, financial products, documentation processes, and the importance of providing clear guidance throughout the financing journey.

“Our objective is not simply to arrange finance. It is to understand the customer's requirement, provide clear guidance and help them explore a suitable financial solution through a transparent and responsible process.”

— Dhanapal Gunasekaran
Founder, POJO FINSERV

Our Experience

From Experience to a New Vision

Our experience in the financial services sector has taught us that every customer has a different financial requirement.

Some customers may need immediate financial assistance against gold. Others may require funding for personal needs, business expansion, a new or used vehicle, property, a home, or higher education. Instead of treating every requirement the same way, POJO FINSERV focuses on understanding the customer's specific situation and connecting them with an appropriate financial solution. This customer-first approach forms the foundation of our business.

What We Do

Our Core Services & Financial Solutions

Gold Finance & Gold Services

Gold Loan

Financial assistance against eligible gold ornaments, subject to applicable valuation, KYC, documentation and terms.

Gold Buying

Purchase of eligible gold from customers following applicable verification, KYC and transaction procedures.

Gold Loan Transfer

Assistance for eligible customers looking to transfer or take over existing gold loans with leading banks and institutions.

Loan & Financial Solutions

Personal Loan

Financial assistance for eligible personal requirements.

Business Loan

Funding solutions for eligible business owners and self-employed.

Home Loan

Assistance to purchase, construct or finance residential property.

New Car Loan

Financial assistance for purchasing a new vehicle.

Used Car Loan

Loan assistance for purchasing a pre-owned vehicle.

Loan Against Property

Funding assistance against eligible residential or commercial property.

Mortgage Loan

Financial solutions against eligible property based on requirements.

Education Loan

Loan assistance for higher education in India and abroad.

OUR VISION

To Build a Trusted Financial Services Brand Across Tamil Nadu

Our vision is to build POJO FINSERV into a trusted and customer-focused financial services platform serving customers across Tamil Nadu. We aim to make financial solutions Simple. Transparent. Accessible. Convenient. We believe customers should be able to understand their available options before making an important financial decision.

OUR MISSION

Understand: To understand the customer's actual financial requirement before recommending a solution.
Guide: To provide clear and practical guidance throughout the financial application process.
Connect: To connect eligible customers with suitable financial products and lending partners.
Simplify: To make documentation, communication and the overall process as simple and convenient as possible.
Build Relationships: To develop long-term relationships with customers through responsible and transparent service.

Our Core Values

Transparency

Clear understanding of terms, charges, eligibility, and processes.

Customer Focus

Listening to the customer before suggesting available options.

Integrity

Honesty, professionalism, and responsibility in all transactions.

Convenience

Streamlined digital processes making customer interaction easier.

Confidentiality

Appropriate care and privacy for customer information and documents.

Long-Term Relationships

Building lasting relationships rather than focusing on single transactions.

OUR PROMISE

At POJO FINSERV, we believe that financial services should be built around trust, clarity and customer understanding. We are committed to helping customers navigate their financial requirements with a professional approach, appropriate documentation and clear communication.

Disclaimer:

POJO FINSERV provides financial services and loan assistance subject to applicable eligibility criteria, documentation, lender policies and approval requirements. Loan approval, interest rates, tenure, charges and other terms are determined by the respective lender/product provider, wherever applicable. Submission of an application does not guarantee loan approval or disbursement. Gold-related transactions and services are subject to applicable KYC, documentation, valuation and legal/regulatory requirements. Terms and conditions apply.

ABOUT POJO FINSERV